Competitor Takeover
Win customers from ADT, Vivint, SimpliSafe and more
Takeover Prospects
47
Won This Month
12
Avg Savings Offered
$18/mo
Win Rate
68%
ADT
28% shareMonthly
$45.99
ETF
$750
Term
36mo
High ETF fees
Outdated equipment
Long contracts
Poor app reviews
Vivint
12% shareMonthly
$52.99
ETF
$1200
Term
60mo
Expensive equipment
Solar bundling pressure
5-year lock-in
Aggressive sales tactics
SimpliSafe
8% shareMonthly
$27.99
ETF
None
Term
None
No professional monitoring default
Limited smart home
Basic cameras
No local storage
Ring
15% shareMonthly
$20
ETF
None
Term
None
DIY only
Privacy concerns
Limited sensors
No professional install
Brinks
5% shareMonthly
$39.99
ETF
$500
Term
36mo
Rebranded Monitronics
Aging infrastructure
Slow response
Limited smart home
Takeover Calculator
Delta Monthly Rate$39.99/mo
Monthly Savings$6.00/mo
36-Month Savings$216.00
ETF Buyout Cost$500
Net Customer Savings$-284.00
Takeover Pipeline
| Customer | Competitor | Their Rate | Remaining | ETF | Status | Action |
|---|---|---|---|---|---|---|
| Williams Family | ADT | $49.99 | 18 mo | $375 | contacted | |
| Rodriguez Home | Vivint | $59.99 | 34 mo | $1200 | proposal sent | |
| Chen Residence | ADT | $42.99 | 8 mo | $167 | ready to_close | |
| Patel Family | Brinks | $44.99 | 22 mo | $306 | new | |
| Kim Home | SimpliSafe | $27.99 | 0 mo | $0 | contacted |